When we think about branding most of us think about McDonald’s, Dunkin Donuts, The Home Depot, just to name a few. However there are other brands out there that we don’t think about, Old Spice (“The mark of a man) Fed Ex (“The world on time”) Ford Trucks ( “Built ford tough”).
Did you ever think about people could also be a brand???
- Superman
- John Wayne
- Wonder Woman
- John Glenn
- James Bond
- Nelson Mandela
Each has some sort of impact on our lives, perhaps when you were a child you watched superman and thought to yourself some day I’m going to be strong and fearless like him, or you might like the west and want to be like John Wayne who epitomized ruggedly individualistic masculinity. Or the fictional DC comic super hero heroine Wonder Woman. Have you ever thought about being an astronaut like John Glenn. How about the secret agent James Bond who always seemed to get out of a “tight spot” just in the nick of time. Maybe your passion is to lead people like the anti-apartheid activist Nelson Mandela.
Needless to say we remember people for what value they add to our lives which leaves us with a memory of what they provided. Either way it is something you never forget.
Of coarse famous people are that way because we see them on T.V. or in the movies, but each one of them started out somewhere !
You have a unique brand that’s within you just waiting to come out. I know what your thinking, Steve I don’t have a brand and I’m not famous.
Think of it this way, what makes you happy. What inspires you. What do you desire in life.
First you have to decide who you want to be, don’t try to be someone your not just be authentic. Think about how much value you can bring into someones life, just like one of the hero’s you read about earlier who left you with a feeling of inspiration or a powerful message that you could think about through out the day!
If you and I are going to reach our full potential in life and have a lasting impression on others we must adopt a fundamental philosophy.
Every day focus your energy on your brand, what makes you different. Set up your standard of excellence which will influence others. pay attention to all the little things you do.
By stepping out of you comfort zone every day you will begin to develop an extraordinary brand which will attract other people to you.
Always be your best!
~The more you give the more you get~
Make this week amazing!
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